Sony recently posted the cryptic video above on their YouTube Channel. The video is promoting something called “Game Day 2013,” which takes place on February 1, 2013 (that’s this Friday!).
During the video’s short 16 second runtime, we get a glimpse of a Greek woman in a very traditional dress being covered in ashes and then a quick shot of an eye that most likely belongs to Kratos.
I’ve cracked your code, Sony! This has something to do with God of War! But if you want specifics, you’re going to have to wait until Friday.