In an attempt to be cute, both Nintendo and Mercedes-Benz Japan have actually done more to haunt my dreams than It, True Detective, and that one episode of The X-Files with the inbred cannibal family combined. Well, that’s not totally true because each of those is pretty disturbing. But this is close.
Mercedes-Benz has bought the best product placement imaginable by brokering a deal with Nintendo to add its new car, the GLA, to Mario Kart 8 as free DLC within Japan later this Summer. It hasn’t been officially announced, but the GLA kart will most likely be available elsewhere, too.
In itself this isn’t the terrifying part. The stuff of nightmares is actually to be found in the commercial advertising the car’s placement in the game. At thirty seconds long, it starts out with Mario hopping into a GLA and inexplicably going through the first level of Super Mario Bros. (never mind that there are no cars in that game) and when he reaches the castle at the end, well, you kind of have to see it for yourself.
I apologize for making anyone else see this, but I think it’s kind of like the video in The Ring — if I don’t make someone else view it, I may die.
[Source: IGN]
