According to a report on GamesBeat, GameStop has begun working with developers and publishers to encourage the creation of exclusive content they can share with their customers.
“We are working with our [development] partners to build in a longer lead time,” GameStop public-relations spokesperson Jackie Smith told GamesBeat. “And we are working with them to get both physical and digital exclusives for our customers.”
GameStop’s publisher push is still in the early stages, so it’s currently unknown what kinds of exclusive content they’ll be able to acquire. But the retailer has made similar moves in the past, so we do have some idea of the kinds of content they’re looking for. On the digital side of things, the game store offered a “Hitman Sniper Challenge” digital download as a pre-order bonus for Hitman: Absolution in 2012. During the same year, GameStop became the exclusive retailer of Nintendo’s Xenoblade Chronicles for the Wii.
Who knows, maybe the company is working out an exclusivity agreement for Xenoblade Chronicles X, the Wii U sorta-sequel that was recently announced during this year’s E3 Expo.
