Nintendo has existed as a company for more than 127 years, and in all that time they’ve never produced a Super Bowl commercial. Though to be fair, the Super Bowl has only been held since 1967, and the world only really started to embrace the spectacle of it all in the early 90s.
But this is 2017, and Nintendo’s Switch console will be available on store shelves in just four weeks. So what better way to sell it to the public than with a splashy Super Bowl LI ad?
“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo of America’s Vice President of Marketing. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”
The commercial uses the same “Play Anywhere” style of marketing that Nintendo has used for the Switch so far, and features clips from a wide variety of games including The Legend of Zelda: Breath of the Wild, Arms, 1-2-Switch, Just Dance 2017, Mario Kart 8 Deluxe, Splatoon 2, and Ultra Street Fighter II: The Final Challengers. And in case you were wondering, the Switch’s Super Bowl ad was soundtracked by “Believer,” the new single from Imagine Dragons.
The Nintendo Switch will be released worldwide on March 3, and if you hurry, you might still be able to secure one for launch day. A 30-second version of Nintendo’s Switch commercial will air during the fourth quarter of Super Bowl LI.
