Valve has been at the forefront when it comes to experimental pricing in the digital age of game consumption. They’ve also taken bold steps towards the “games as services” model. Now that ideal becomes more of a reality.
Team Fortress 2, one of the iconic Valve franchises, has now gone free to play. Robin Walker, who worked on the game way back when it was just a Quake mod, sat down with Develop to discuss the reasons for the move. Getting more people on Steam is one, as is learning more about consumer habits. But Walker also cites the fact that in multiplayer games, the more people actually playing it creates more value for each consumer.
Anyone yet to try out Team Fortress 2 should do so promptly, and be sure to read the full interview with Robin Walker.
