Microsoft has drawn first blood in the cutthroat competition for “biggest game of the fall” by announcing that Gears of War 3 sold three million copies worldwide in its first week of availability. Available in three different (and pricey) packages, a $59.99 standard edition, a $79.99 Limited Edition and a $149.99 Epic Edition, Gears of War 3 has also pushed the franchise’s total monetary take past one billion dollars. That could buy a lot of chainsaws.
“Gears of War was the first killer app for Xbox 360, and the series has continued to contribute directly to the overall success of the platform ever since,” said Microsoft Corporate Vice President Phil Spencer. “Gears of War 3 kicked off the biggest Christmas period in Xbox history, setting the standard for the kind of amazing, action-packed experiences gamers should expect on Xbox 360 this year.”
Three million sounds pretty impressive until you remember that Call of Duty: Modern Warfare 3 will sell close to eleventyjillion copies.