In a move that makes all the sense in the world, King, creators of the massive mobile hit Candy Crush Saga, withdrew their trademark for the word “Candy,” per the US Patent and Trademark Office. When word got out last month that the developer had filed a trademark application for the word, it sparked a furor in the gaming community. Is this sudden change of heart due to all the bad press King has received due to their actions? They aren’t willing to say, but they did release this statement to Kotaku:
King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.
Our long national nightmare is over (for now).
