Nintendo and mobile devices have had a shaky relationship for years now. Investment analysts called out the company for ignoring the market (and thus, forgoing the giant piles of money they’d surely make from mobile games), while Nintendo executives reiterated that the time wasn’t right for a mobile move. I guess today’s the day as Nintendo has announced a partnership with Japanese developer DeNA to produce original mobile games based on existing Nintendo characters.
The word “original” is key here as DeNA and Nintendo will definitely not be producing mobile ports of existing 3DS and Wii U games. All Nintendo-branded mobile games will be built from the ground up exclusively for mobile devices and no characters will be off-limits. That means franchises as varied as Super Mario Bros., The Legend of Zelda, Metroid, Star Fox, Mario Kart, or even Pikmin could soon appear on your iPhone or Android device. Who knows, something as niche as Earthbound could even be on its way to an app store near you.
Leveraging the strength of Nintendo’s intellectual property (IP) and game development skills in combination with DeNA’s world-class expertise in mobile games, both companies will develop and operate new game apps based on Nintendo’s IP, including its iconic game characters, for smart devices. The alliance is intended to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide.
To support this move into the mobile market, Nintendo and DeNA will also collaborate on a unified online membership service that will accessible from mobile devices, PCs, the 3DS, and the Wii U. It’s unknown if this service will replace the existing Nintendo Network as details are currently scarce, but we know it will launch in Fall 2015.
Nintendo and DeNA will announce the first titles for their mobile initiative soon.
