Licensing Expo 2018 is being held this week in Las Vegas, and it looks like Activision Blizzard wants everyone to celebrate by filling their playrooms with Overwatch toys.
First, the publisher struck a deal with Nerf to produce a line of “Nerf products, games, and more” inspired by the world of Overwatch. Nerf’s first Overwatch-branded toys will include a new line of Nerf Rival guns in January 2019 and “additional product categories” in Fall 2019.
“We are thrilled to announce this partnership with Blizzard for the Overwatch franchise,” said Samantha Lomow, the Senior Vice President at Hasbro. “The roster of bold, diverse characters, and a passionate following of more than 40 million players have inspired our teams to create an amazing product line that will not only appeal to the passionate Overwatch fan base, but also attract new fans into the Overwatch universe.”
Nerf guns inspired by Overwatch weaponry seems like a no-brainer, as does Activision Blizzard’s second deal of the day, a series of Lego sets based on the popular multiplayer shooter. It’s unknown when the first Overwatch Lego sets will be released, but Lego is working on “multiple” sets at “various price points.”
In addition to Nerf guns and Lego sets, Overwatch fans can also expect to see additional licensed products on store shelves including Halloween costumes (from Spirit and Disguise), books for younger readers (from Scholastic), and a cookbook (from Insight Editions).
Does Overwatch have a cooking minigame I’m unaware of?
