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In response to the growing furor over loot boxes, especially their similarity to gambling, the Entertainment Software Ratings Board has announced plans to create a new descriptor for “In-Game Purchases.”

According to the ESRB, the “In-Game Purchases” label will be affixed to any game that gives players the chance to purchase loot boxes, in-game currency, subscriptions/season passes, and other downloadable content (such as bonus levels, skins, upgrades, and music) with real money.

“The video game industry is evolving and innovating continually, as is the ESRB rating system. ESRB’s goal is to ensure that parents have the most up-to-date and comprehensive tools at their disposal to help them decide which games are appropriate for their children,” said Patricia Vance, the ESRB’s President. “With the new ‘In-Game Purchases’ interactive element coming to physical games, parents will know when a game contains offers for players to purchase additional content. Moreover, we will be expanding our efforts to educate parents about the controls currently at their disposal to manage in-game spending before their kids press Start.”

As part of their push to educate parents on loot boxes and other digital purchases, the ESRB will also launch ParentalTools.org, a new online resource that includes…

• A detailed introduction to the new “In-Game Purchases” and other interactive elements;
• Links to step-by-step guides for setting parental controls to help manage different aspects of video game use in the home, including money and time spent playing; and
• A link to the ESRB Ratings Guide that provides an explanation of ESRB’s three-part rating system.

Players should begin to see games with the “In-Game Purchases” descriptor in stores soon.